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| Ravenseyrie rack card, frontside |
I think one can spend oodles of money on advertising and marketing strategies and for many it is often money well spent. For myself, however, I have quite limited funds and prefer to use them to purchase paper, paint, ink, brushes, etc. - the best I am able to afford - and I am able to afford quality creative supplies precisely because I am very frugal when it comes to advertising.
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| Ravenseyrie rack card backside |
The rack card I am presently using I designed myself in 2017 and I think it evokes a sense of the work that I do and the location where my gallery is located.
I self-publish my notecards and prints right here in my studio, typically working in batches of one to eight, depending. But for the rack cards, which one would be wanting hundreds to thousands of, I uploaded my design so that it could be published and processed by Vistaprint.
I have done the same with my business card and have been very pleased with the easy online ordering Vistaprint has established and the sharp look of the end product.
©All painting, poetry and calligraphy by Lynne Gerard.